Helgenish wears a red shirt with a black Napoleon jacket, white pants, and black boots. He is mostly bald, with only red hair growing on the sides, and has a mustache.
Helgenish belittles his women, treating them like animals and insisting they call him "Master." If they do not obey them, he is said to beat them half to death and toss them in the gutter. He also often refers to them, especially Primrose, as cats. Despite this, he is shown to speak very nervously in the presence of Rufus.
8 years prior to the events of Octopath Traveler, Primrose began working as a dancer under Helgenish in hopes that she might find one of the men who murdered her father, Geoffrey Azelhart. Primrose becomes Helgenish's favorite dancer. He asserts that she owes him a debt for taking her in, asking that she repay him with her best onstage and with personal favors.
One day, Helgenish gets a visit by Rufus, one of the men who murdered Primrose's father, in the tavern and meets him in an isolated area in the city to receive orders and a map to his location.
Helgenish later confronts Primrose upon the latter exiting out of the Sunshade Catacombs. Taking Yusufa as a hostage and intending to set an example, he murders her in front of Primrose before engaging her in battle. After Primrose defeats him, he asks her to dance for him once more. While her back is turned, he charges at her. However, Primrose anticipates his attack and slits his throat. He spins around, collapses, and dies while Primrose complimented that he was "quite the dancer [himself] in the end." She takes the map given to him by Rufus and sets out for Stillsnow in pursuit.
Helgenish will begin battle with 2 Helgenish's Lackeys at his side.
- Double Slap: Physical attack, strikes a single target twice.
- Know Your Place: Charges for 1 turn. Physical attack, targets entire party.
957 HP. Shield 2
- Slice: Physical attack, single target.
Each individual Helgenish's Lackey has a 30% chance of dropping a Long Sword.
- "Urrrrrrrrrk..." —Death